MetaMansions - Insight Marketing

How Insight helped generate Meta Mansions 22M in Revenue

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Campaign Reach

We reached an audience of 3.5M+

Content Created

Insight Created 200+ pieces of content

Revenue Generated

MetaMansions sold out at 22 Million mint revenue

Services

KOL Marketing

Collaboration Management

About MetaMansions

Welcome to Meta Mansions, a collection of 8,888 unique digital mansions built on Ethereum as the core residency of the KEYS Metaverse. Meta Mansions is more than an NFT, it’s part of your identity. Meta Mansions was Keys, their secondary collection. How was brand awareness built? Celebrity endorsements with Timb (Music Producer) and Adre Drummond (NBA All-Star). 10M dollar VC investment for the project. Instagram feeds, posts with running ads. Twitter posts, Influencer Marketing, and Paid Campaigns. They had a successful product background with KEYS, their previous collection that sold out and made millions like MetaMansions.

Objectives

Due to the success of KEYS’ previous project venture, we had a lot to work from. Their team was highly experienced and experts in their fields. We used this as leverage in the space. Building off the progress they had with KEYS, capitalizing the holders from KEYS, and building an audience of virtual real estate. Targeting people with an interest in owning a virtual property in the metaverse was our main initiative.

The goal was to use many top influencers in the space, driving traffic and impressions, while publishing content that was appealing to the target audience. The overall product which Meta Mansions where offering to investors was high quality.

Challenge

Building an organic following on both Twitter and Discord. This was a stepping stone as their product was of both high value and quality, so we had to make sure we got the attention from the right audience.

Finding the correct audience was not an easy task, as many NFT collections at the time did not have such a high price point like Meta Mansions.

Solution

We built out a schedule of Influencer Marketing and product content which we utilised in the space, building engagement and new traffic towards what they had previously built without us. Using that as our leverage we gained a lot of stream-line view.