When HMN5 initially engaged our services, they had already cultivated a respectable community in their sector. Recognizing this as their second collection, we designed a strategy aimed at further enhancing and expanding their community reach. Our primary objective was to promote growth on their Discord and Twitter platforms. The most significant challenge we encountered with HMN5 was the necessity for a delicately balanced marketing strategy. Given that this was their second collection, it was imperative to navigate the intricacies of the campaign with utmost precision to prevent any Fear, Uncertainty, and Doubt (FUD) that might have arisen during the process.