O.O.N wanted to extend on their already built community to grow their engagement, following, and organic traffic while ensuring the conversion was successful within a short time period. They needed to ensure when their mint date arrived people would be hyped and anticipating it. Pulling off this task can be difficult as a lot of aspects of the process can go wrong super fast while on a tight time frame. We identified the best strategy to ensure the highest chance of success within the time of work.